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Shiseido Moves to Acquire Bare Escentuals

Popular brand would operate as a separate division

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By: Jamie Matusow

Editor-in-Chief

Shiseido, a global cosmetics company based in Japan, and which has often been in the news lately for its sweeping expansion across regions in Europe and Asia, has reportedly made an offer of about $1.7 billion to acquire Bare Escentuals. If accepted, Bare Escentuals will operate as a separate division of Shiseido,greatly expanding Shiseido’s reach into U.S. markets..

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